The wellness magazine "Kenko" (published by Shufunotomo Co., Ltd.) has opened entries for the "3rd Amazing! Healthy Longevity Power Award 2026," which supports municipalities, companies, and individuals nationwide who are continuously challenging themselves to extend healthy lifespans. Entries will be accepted until October 31, 2026. In this 100-year era of life, with "healthy and fulfilling daily lives" receiving more attention than ever, we look forward to your entries again this year! What is "Healthy Longevity Power" that we should pay attention to in the Reiwa era? Living vibrantly and true to oneself, with a healthy mind and body. That is the "Healthy Longevity Power" that supports it. This award honors initiatives, services, and products that demonstrate this power. Won't you help spread their appeal nationwide with the "Kenko" editorial department? Entry Overview Application Period: Until October 31, 2026 (Sat) Application Content: Practical activities and products for healthy longevity, and initiatives contributing to social contribution utilizing regional resources. Eligibility: Municipalities, companies, and organizations (self-nominations and third-party nominations are welcome) that are actively implementing "innovative initiatives contributing to healthy longevity." *Past winners can reapply with initiatives different from their award-winning projects. * Award ceremony & final presentation at Shufunotomo Co., Ltd. sponsored event * Numerous opportunities for interviews and features in Shufunotomo Co., Ltd. and partner media * Award recipients will be invited to the award ceremony and presented with a certificate of commendation ● Enter here https://yorozuya.shufunotomo.co.jp/well-being_support_desk/awards/ Scenes from the previous (2nd) Healthy Longevity Award In the 2nd "Amazing! Healthy Longevity Power Award 2025," 14 organizations and 2 individuals received awards in the "Individual," "Corporate," and "Municipalities/Non-profit Organizations" catego