Changing Japan's 'Sleepless Nights': British Aroma Brand 'Aromatherapy Associates' Envisions a Future of Wellness Starting with Scent
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Shuei Trading Co., Ltd., the Japan general agent for the British aroma brand "Aromatherapy Associates," announced its "April Dream" initiative, aiming to promote a wellness culture through scent to address Japan's short average sleep duration and stress issues.