Showa Nishikawa Co., Ltd. (Location: Chuo-ku, Tokyo; Representative: Genichiro Nishikawa) is celebrating the 55th anniversary of its bedding brand, MuAtsu, by inviting submissions for "#MyMuAtsuEpisode" from Wednesday, July 1, 2026, to Monday, August 31, 2026, to collect memories and experiences related to MuAtsu. Submission Campaign to Commemorate MuAtsu's 55th Anniversary The MuAtsu series has been loved by many customers since its launch in 1971. This year, as it reaches its 55th anniversary, Showa Nishikawa is holding the "#MyMuAtsuEpisode" submission campaign as a token of gratitude to all who have cherished MuAtsu. We invite you to share your episodes with MuAtsu in your daily life, such as how you first encountered MuAtsu, where you use it, memories with your family, or experiences related to sleep. Fifteen participants will receive wonderful prizes. Prize Introduction - MuAtsu Memory Grand Prize (1 winner): TOTONOU Body Care - MuAtsu Love Prize (3 winners): MuAtsu Pillow Breeze High Type - Staff Pick Prize (11 winners): Amazon Gift Card worth 1,000 yen *Campaign Organizer: MuAtsu Showa Nishikawa Official. Amazon is a trademark of Amazon.com, Inc. or its affiliates. Tell Us! Your Memories with MuAtsu In this "#MyMuAtsuEpisode" campaign, we are seeking episodes with MuAtsu from your daily life, including how you first encountered MuAtsu, where you use it, memories with your family, and experiences related to sleep. For example, please share your memories with MuAtsu, such as "I started using it after my family recommended it," "I chose it when I moved," or "I gave it as a gift to my parents." Additionally, the submission theme will change approximately every two weeks during the campaign period. Please submit various episodes according to themes such as "My First Encounter with MuAtsu" or "Common MuAtsu Experiences in Our Home." While these themes are provided as hints for your submissions, you are welcome to submit memories and episodes related to MuAtsu that