Amazon, Meta, Microsoft, Salesforce, Stripe Join Universal Commerce Protocol (UCP) Tech Council

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Shopify Japan announced that Amazon, Meta, Microsoft, Salesforce, and Stripe have joined the Universal Commerce Protocol (UCP) Tech Council. This is a significant move to promote open standards for agentic commerce, which leverages AI agents.

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Shopify Japan announced that Amazon, Meta, Microsoft, Salesforce, and Stripe have joined the Universal Commerce Protocol (UCP) Tech Council. This is a significant move to promote open standards for agentic commerce, which leverages AI agents.

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Source: https://prtimes.jp/main/html/rd/p/000000165.000034630.html | Date: Date unavailable

Shopify Japan K.K. (Headquarters: Shibuya-ku, Tokyo; Country Manager: Michio Baba; hereinafter "Shopify Japan"), the Japanese subsidiary of global commerce leader Shopify, announced today that Amazon, Meta, Microsoft, Salesforce, and Stripe have joined the Universal Commerce Protocol (UCP) Tech Council. The UCP Tech Council is an organization responsible for the technical direction of open standards in agentic commerce, a new form of commerce that connects AI agents with businesses. These companies join founding members such as Google, Shopify, Etsy, Target, and Wayfair. As AI agents are becoming the primary interface for product discovery and purchasing, the importance of common and open protocols that can handle the complexity of commerce is increasing. Without such protocols, each platform operates with different mechanisms, leading to interoperability challenges. UCP addresses this issue by enabling a consistent commerce experience across all platforms and payment processors, from product discovery and cart building to checkout and post-purchase support. Each member of the UCP Tech Council possesses rich and diverse expertise in global commerce and payments, and they are collaborating under the common goal of "building an open ecosystem for agentic commerce." The Tech Council plays a central role in defining the technical direction of UCP through reviewing proposals and operating open-source protocols. This ensures that UCP continues to evolve in response to the needs of businesses, platforms, developers, and consumers. Both new participating companies and founding members are driving its technical evolution and accelerating its adoption as an industry standard in agentic commerce. Vidhya Srinivasan, VP/GM of Google Ads & Commerce, stated: "The Universal Commerce Protocol is rapidly building the foundation for a new era of agentic commerce. We are proud to see the industry rally around this common and open standard. We believe this initiative will bring signific

Amazon, Meta, Microsoft, Salesforce, Stripe Join Universal Commerce Protocol (UCP) Tech Council

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