[Follow-up Survey on "What Happened Next" for Cross-border EC Participating Companies] 97.3% of Business Owners Felt Uneasy Before Entry, While Over 70% Responded That "Their Concerns Did Not Materialize" or "It Was Not as Big a Problem as Expected"

AI Summary (NQ-processed)

A survey of 111 Japanese e-commerce business owners who entered cross-border e-commerce within the last three years revealed that 97.3% felt anxiety before entry. However, over 70% reported that their concerns did not materialize or were not as significant as expected. A surprising 91% also experienced unexpected positive outcomes, such as products that struggled domestically finding success overseas.