[Japan ABC Association Announces H2 2025 'Magazine Sales Circulation'] 'Biteki' Reclaims No. 1 Spot in Beauty & Cosmetics Magazine Genre! A Massive Leap with Over 130% YoY Growth!
NQ Score
78/100
N1 Content Completeness
9
AI Summary (NQ-processed)
Shogakukan's beauty magazine 'Biteki' recorded a monthly average circulation of 91,595 copies in the second half of 2025, reclaiming the top spot in its genre for the first time in three and a half years. Maintaining high influence across digital editions and social media, the brand also announced the launch of a new men's media outlet, 'Biteki MEN'.
AI Analysis
Frequently Asked Questions
- Q: What is the circulation of 'Biteki' magazine?
- A: The average monthly print circulation in the second half of 2025 was 91,595 copies, making it #1 in the beauty/cosmetics genre.
- Q: Why are the appendices of 'Biteki' so popular?
- A: Because they analyze reader surveys and provide luxurious cosmetics sets co-developed with beauty experts and popular influencers.
- Q: When does 'Biteki MEN' launch?
- A: It launches on May 21, 2026, as a new media outlet providing men's beauty information such as skincare and makeup.