Why was Makoto Hasebe appointed as a brand partner?

Because his attitude of continuous challenge aligns deeply with SFG's brand promise, 'Becoming a place where the future begins.'

Where can I watch the new commercial?

It will be broadcast on TV stations in Shizuoka Prefecture starting April 1, 2026, and is also available on the official website.

To create new value with stakeholders and provide a catalyst for shaping the future of the local community.

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Shizuoka Financial Group appoints soccer coach Makoto Hasebe as brand partner and launches new CM 'KICK OFF your future.'

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Q: Why was Makoto Hasebe appointed as a brand partner?: A: Because his attitude of continuous challenge aligns deeply with SFG's brand promise, 'Becoming a place where the future begins.'
Q: Where can I watch the new commercial?: A: It will be broadcast on TV stations in Shizuoka Prefecture starting April 1, 2026, and is also available on the official website.
Q: What is the purpose of this project?: A: To create new value with stakeholders and provide a catalyst for shaping the future of the local community.