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Global Creative Director Rei Inamoto's Latest Book 'Brand Shift' Commemorative Lecture Held at Shinto Tsushin Tokyo HQ

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On May 18, 2026, Shinto Tsushin hosted a commemorative lecture for Rei Inamoto's book 'Brand Shift' at its Tokyo headquarters, focusing on the importance of trust-based differentiation for Japanese companies.

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Frequently Asked Questions

Q: What is the key for Japanese companies to succeed globally?
A: Rei Inamoto emphasizes the importance of 'differentiation through trust'.