Total beauty brand "VIDIVICI" (Bidibichi) from Shinsegae International is rapidly increasing its presence in the Japanese market and is attracting attention as a "dark horse of K-beauty." The expansion of its business in Japan is accelerating, driven by increased adoption in major offline distribution channels, word-of-mouth spread due to excellent product quality, and awards received from local beauty awards. VIDIVICI announced on the 14th that it has decided to newly introduce its products to 40 stores, including AINZ&TULPE, a leading premium beauty select shop in Japan, shop in, a lifestyle beauty select shop, and Hands, a lifestyle specialty store. In addition to the major distribution channels already in operation such as LOFT, PLAZA, and @cosme, this large-scale expansion of sales channels will further strengthen its offline presence in Japan. Recently, consumer response and sales performance for VIDIVICI products in Japan have exceeded initial expectations, leading to a surge in inquiries from distribution companies regarding introduction proposals and promotional collaborations. In particular, recommendation content is rapidly spreading on social media and local communities, primarily among consumers and industry insiders who have experienced the products in offline stores, leading to a rapid increase in brand awareness. Actual sales are also showing strong growth. VIDIVICI's sales in the second quarter of 2026 more than doubled compared to the first quarter of the same year during the "Mega Sale" (May 29 - June 10), a major sale event held by Qoo10, Japan's largest e-commerce mall. The driving force behind this strong sales performance was the brand's flagship product, the "Black Perfection Cover Fit Cushion" (hereinafter referred to as the "Black Cushion"). The Black Cushion recently won first place overall in the cushion foundation category of the popular Japanese beauty magazine "LDK the Beauty," competing against both Japanese and Korean brands. "LDK th