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Survey on Selection Criteria for In-Company Stores: 98.2% Emphasize "Product Customization," Primarily to Support Night and Shift Workers

NQ Score 88/100

AI Summary (NQ-processed)

A survey by Shinko Holdings Co., Ltd. reveals that 98.2% of HR and general affairs managers prioritize product assortment customization when selecting an in-company store, with the main reason being to support employees working night or rotating shifts.

AI Analysis

Frequently Asked Questions

Q: What is the most important factor for companies when choosing an in-company store or office convenience store?
A: According to a survey of HR and General Affairs managers, the most important factor is the ability to customize the product assortment to meet the company's specific needs (60.4%).
Q: Why is product customization so important for these stores?
A: The main reason, cited by 71.6% of respondents, is to cater to employees who work night shifts or rotating shifts and may not have access to outside stores.
Q: What percentage of companies currently have an in-company store?
A: The survey found that 65.8% of responding companies currently have an in-company store or office convenience store.
Q: Do companies want items other than food and drinks in their office stores?
A: Yes, approximately 89% of managers stated they want their in-company stores to offer non-food items such as daily necessities.
Q: Who was surveyed for this report?
A: The survey was conducted among 111 HR and General Affairs managers who are involved in planning or implementing employee benefits and have experience with in-company stores.