Shimamura Co., Ltd. (Headquarters: 1-602-1 Kitabukuro-cho, Omiya-ku, Saitama City, Saitama Prefecture, Representative Director: Yuichiro Takahashi) announces that it will open a limited-time POP UP STORE by Fashion Center Shimamura and Birthday, a store for baby and children's goods, at JR Shinagawa Station starting July 15 (Wed). ■Shimamura and Birthday Simultaneous Opening! Fashion Center Shimamura and Birthday will open simultaneously. We will offer items such as "FIBER DRY" innerwear, focusing on comfort, and "Super COOL" arm covers with excellent cool-touch functionality, as well as children's clothing and miscellaneous goods. We look forward to your visit. ■POP UP STORE Details Period: July 15, 2026 (Wed) - July 28, 2026 (Tue) Location: Inside JR Shinagawa Station ticket gates, in front of the dedicated ticket gate for Keikyu Line transfers Business Hours: 10:00 - 19:30 *On the first day, July 15 (Wed), hours will be 14:00 - 19:30. *On the last day, July 28 (Tue), hours will be 10:00 - 17:00. *The event may be canceled or changed depending on the situation. *Entry may be restricted due to crowding. Payment Methods: Cash, credit cards, and transportation IC cards (Suica, etc.) are accepted. Other electronic money and QR code payments (PayPay, etc.) are not available. Details will be posted periodically on the official Shimamura Instagram account (@grshimamura) and the official Birthday account (@grbirthday). *Please note that the number of items is limited. ■Shimamura Group Official App/SNS https://www.shimamura.gr.jp/sns/ ■Shimamura Group Online Store "Shimamura Park" https://www.shop-shimamura.com/ ■Contact Information Public Relations Office shimamurapress@shimamura.gr.jp Main Switchboard 048-631-2111 (Reception Hours: Weekdays 10:00 - 17:00)