Shimamura Co., Ltd. (Headquarters: 1-602-1 Kitabukuro-cho, Omiya-ku, Saitama City, Saitama Prefecture, Representative Director: Iichiro Takahashi) announces that it will hold an "Innerwear Fair" at Fashion Center Shimamura stores nationwide and online stores starting July 1 (Wed). ■ "Shimamura Innerwear Fair" to be Held! The "Innerwear Fair," starting July 1 (Wed), will feature special promotions and bargain items, primarily for women's bras and innerwear, addressing summer concerns. ● Summer Heat Countermeasures (Non-wire Bras) New non-wire bras from FIBER DRY and Super COOL, designed to combat the summer heat, are now available. These are recommended bras for summer, suitable for everyday wear and even for sleeping. ・FIBER DRY x Heavy Rotation Non-wire Bra (CLOSSHI PREMIUM) *Product is an example. Features: Moisture-wicking and quick-drying (cup inner pocket), antibacterial and deodorizing (body fabric, cup inner pocket), resistant to deformation, straps resistant to twisting, resistant to pilling Sizes: M, L, LL Price: 1,419 yen (tax included) ・Super COOL Non-wire Bra (CLOSSHI PREMIUM) *Product is an example. Features: Contact cooling, antibacterial and deodorizing, breathable (body fabric), stretch, reduces odor from indoor drying Sizes: M, L, LL Price: 1,419 yen (tax included) ● Summer Coordination Countermeasures (Non-wire Bras) For those who struggle with choosing underwear during the season of light clothing, non-wire bras that are easy to coordinate with outfits are now available. ・"Invisible Bra" *Product is an example. Points: The strap position is set wider and the band position is lower, making the bra less visible from back-open tops. Sizes: M, L, LL Price: 1,089 yen (tax included) ・"Visible Bra" *Product is an example. Points: The back features a lace design, recommended for sheer tops or tops with open backs. Sizes: M, L, LL Price: 1,089 yen (tax included) ● Convenient Series (Non-wire Bras) Non-wire bras that are easy to put on and take off are now