CULTURE TRADING COMPANY 'SHIKI INC.' and Nippon TV's Smartphone Content Boutique 'VIRAL POCKET' Release Joint Project Work

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SHIKI INC. and Nippon TV's 'VIRAL POCKET' released a music video 'The Unseen Beauty', directed by visually impaired individuals and created using generative AI based on SARUKANI's music.

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SHIKI INC. and Nippon TV's 'VIRAL POCKET' released a music video 'The Unseen Beauty', directed by visually impaired individuals and created using generative AI based on SARUKANI's music.

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Source: https://prtimes.jp/main/html/rd/p/000000002.000181382.html | Date: Date unavailable

CULTURE TRADING COMPANY 'SHIKI INC.' (hereinafter 'SHIKI'), as a joint project with Nippon TV Broadcasting Network Corporation's (hereinafter 'Nippon TV') smartphone content boutique 'VIRAL POCKET', co-created with generative AI creator Akihiro Miyagi, scriptwriter and video director Jumpei Hirota, and others, and released works for the project 'The Unseen Beauty', which challenges new visual expression utilizing generative AI. Four visually impaired individuals belonging to ePARA Inc. (hereinafter 'ePARA'), which focuses on perception and sensibility that do not rely on vision, and works on discovering the individuality of people with disabilities and creating opportunities for social participation, participated as video directors. Each of them verbalized the images expanding from the sound, and launched them as videos through the generative AI created by Mr. Miyagi. The human beatbox crew SARUKANI's song 'CROWN' was adopted as the subject matter, and a story was constructed based on the participants' interpretations. Furthermore, by reconstructing the song to match the world view of the video, we attempted an expression where sound and video mutually influence each other. This project focuses on the creative possibilities born from ideas that do not rely on vision, and explores a new form of video production expanded by generative AI. The music video was released worldwide on Wednesday, April 8th, on SARUKANI's official YouTube (URL: https://youtu.be/PtCzVhUE57s) and The Unseen Beauty special website (https://epara.co.jp/unseen_beauty/). Music Video ■ Music Video Production Process 1. Interpreting the artist's song based on perception and sensibility other than vision 2. Visualizing based on that storyline using generative AI 3. Newly arranging the song to match the world view and story of the video 4. Releasing worldwide as a music video ■ Work Overview MUSIC VIDEO: SARUKANI 'CROWN (Water Remix)' This is a music video work directed by four visually impaired indiv

CULTURE TRADING COMPANY 'SHIKI INC.' and Nippon TV's Smartphone Content Boutique 'VIRAL POCKET' Release Joint Project Work

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