Sales of Approx. 260 San-X Universe Items Including Rilakkuma & Sumikko Gurashi; Exclusive Tokyo Tower Collab Goods Pre-sale Starts May 2

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A San-X Universe pop-up store and experiential events like a treasure hunt will be held at Tokyo Tower starting May 2. Exclusive collaboration merchandise and themed food will also be available.

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A San-X Universe pop-up store and experiential events like a treasure hunt will be held at Tokyo Tower starting May 2. Exclusive collaboration merchandise and themed food will also be available.

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Source: https://prtimes.jp/main/html/rd/p/000000002.000180554.html | Date: Date unavailable

The "Wakuwaku Shiba Sanpo" Executive Committee, consisting of the Second Business Division of JTB Corp.'s BS Business Headquarters and others, will open the San-X Universe Pop-up Store, selling approximately 260 items of San-X Universe goods such as "Rilakkuma" and "Sumikko Gurashi." This coincides with the "San-X Universe x Tokyo Tower Wakuwaku Shiba Sanpo," an experiential event where popular San-X characters gather at Tokyo Tower. At the store, about 44 exclusive Tokyo Tower collaboration newly drawn goods will be sold, with 13 of them being released in advance starting May 2. Furthermore, details of approximately 4 items, such as original "Tomato Food" sold in food trucks, and a treasure hunt set around Tokyo Tower and Shiba Park area (spanning a total length of about 2km with an elevation difference of 150m), are announced below. ■ Newly Announced Event Contents 1. San-X Universe Pop-up Store "Limited Original Goods" featuring new Tokyo Tower collab illustrations are here! This pop-up store is scheduled to sell about 260 items, including about 44 original goods created exclusively for this collaboration. Of particular note are the limited items using the event's newly drawn visuals, collaborating San-X characters with Tokyo Tower. We will roll out items like acrylic keychains, mugs, tote bags, and tin badges. The original aprons worn by staff at the promotional event held beforehand received over 30 inquiries, so we have urgently decided to sell them in limited quantities. In addition to regular merchandise sales, we plan to offer many experiential contents such as capsule toys and greetings by Rilakkuma (held on limited days). The first 1,000 customers who purchase over 3,000 yen will receive one of four original tin badges as a gift. Location: Tokyo Tower Foot Town 3F Gallery Business Dates/Hours: Saturday, May 2, 2026 - Thursday, June 25, 2026, 11:00-19:00 * "Greetings by Rilakkuma" will be held for a total of 2 days: Saturday, May 2 and Sunday, May 31. Rele

Sales of Approx. 260 San-X Universe Items Including Rilakkuma & Sumikko Gurashi; Exclusive Tokyo Tower Collab Goods Pre-sale Starts May 2

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