Who is LIZDA's new brand muse?

ISO, a member of the popular idol group IVE, has been appointed as the global muse.

What is LIZDA's flagship product line?

The primer line, which is popular as 'Idol Prep' at makeup salons in Cheongdam-dong, is the main product line.

What was the reason for selecting this muse?

ISO's clear and healthy image aligns with the brand direction that LIZDA pursues.

Where did LIZDA conduct its offline project?

LIZDA conducted its first offline project at the K-Culture Hub 'AZIP Songsu' in Songsu-dong.

What are the future marketing plans?

A global IMC campaign featuring ISO will be launched, with plans to sequentially release gravure and new product visuals.

LIZDA Appoints IVE's Leeseo as Global Muse, Eyeing New K-Beauty Heights

Key facts

LIZDA Appoints IVE's Leeseo as Global Muse, Eyeing New K-Beauty Heights
Skincaring makeup brand LIZDA has selected IVE's Leeseo as its new global muse. The brand plans to launch a major IMC campaign focused on its signature 'Idol Prep' primer line to expand its global footprint.
Source: PR TIMES
Date: Sun May 31 2026 01:10:10 GMT+0900 (Japan Standard Time)

Direct answer

Skincaring makeup brand LIZDA has selected IVE's Leeseo as its new global muse. The brand plans to launch a major IMC campaign focused on its signature 'Idol Prep' primer line to expand its global footprint.

Citation: LIZDA Appoints IVE's Leeseo as Global Muse, Eyeing New K-Beauty Heights (Sun May 31 2026 01:10:10 GMT+0900 (Japan Standard Time)), PR TIMES
Source: PR TIMES
Date: Sun May 31 2026 01:10:10 GMT+0900 (Japan Standard Time)

AI Summary (NQ-processed)

Skincaring makeup brand LIZDA has selected IVE's Leeseo as its new global muse. The brand plans to launch a major IMC campaign focused on its signature 'Idol Prep' primer line to expand its global footprint.

AI Analysis

Frequently Asked Questions

Q: Who is LIZDA's new brand muse?: A: ISO, a member of the popular idol group IVE, has been appointed as the global muse.
Q: What is LIZDA's flagship product line?: A: The primer line, which is popular as 'Idol Prep' at makeup salons in Cheongdam-dong, is the main product line.
Q: What was the reason for selecting this muse?: A: ISO's clear and healthy image aligns with the brand direction that LIZDA pursues.
Q: Where did LIZDA conduct its offline project?: A: LIZDA conducted its first offline project at the K-Culture Hub 'AZIP Songsu' in Songsu-dong.
Q: What are the future marketing plans?: A: A global IMC campaign featuring ISO will be launched, with plans to sequentially release gravure and new product visuals.