"SerenitiaBloom Non-Wire Bra for Fuller Busts" The lingerie brand "SerenitiaBloom," based in Sapporo, is celebrating six months since the launch of its non-wire bra, available in sizes E65 to I75. The concept originated from a former childcare worker and mother of three, who felt the need for a bra that could comfortably support a larger bust. Driven by her own desire to find such a product, she embarked on developing it despite having no prior experience in the lingerie industry. Balancing development with childbirth and childcare, she persevered through numerous prototypes and improvements to bring the product to market. Key features include wide straps approximately 1.7cm wide and a 100% cotton cup lining, with a simple design that remains invisible under clothing. Customers have praised it, stating, "It offers the security of shapewear" and "It provides excellent support despite being non-wire." Moving forward, SerenitiaBloom plans to leverage customer feedback gathered over the past six months to further develop products and expand its lineup, aiming to offer choices that allow everyone to live comfortably and authentically. Development Background Approximately 1.7cm wide straps 100% cotton cup lining A bra born from the concerns of women with fuller busts The Lily-Basic-Bra is a non-wire bra designed for fuller busts, available in sizes E65 to I75. It was created in response to the desire of women who want "firm support but dislike the tightness of underwire bras." While aiming for a stable fit without wires, the bra incorporates wide straps and a 100% cotton cup lining. Its simple design with minimal embellishments ensures it won't show through clothing. Customers have provided feedback such as, "It offers the security of shapewear" and "It provides excellent support despite being non-wire." 【Product Overview】 Product Name: Lily-Basic-Bra Available Sizes: E(65/70/75) to I(65/70/75) Color: Black Price: 6,980 yen (tax included) Sales Page: https://serenitiabloo