What was the fastest-growing web category in 2025?

AI assistants, with global traffic surging 86% year-over-year.

What is the difference between desktop and mobile web usage?

While mobile accounts for the majority of visits, desktop maintains over 70% of time spent, dominating user engagement.

How has AI integration impacted e-commerce?

Amazon shoppers using Rufus show roughly double the conversion rate compared to non-users, directly impacting purchasing behavior.

AI News NQ Analysis

Web Market Yearbook 2026: How AI is Reshaping the Internet

NQ Score 84/100

N1 Content Completeness 9

AI Summary (NQ-processed)

According to Sensor Tower's "Web Market Yearbook 2026," AI assistant traffic surged 86% YoY to become the fastest-growing category. While mobile now accounts for the majority of visits, desktop maintains its dominance in engagement. AI is beginning to capture time spent from legacy search and social platforms.

AI Analysis

Frequently Asked Questions

Q: What was the fastest-growing web category in 2025?: A: AI assistants, with global traffic surging 86% year-over-year.
Q: What is the difference between desktop and mobile web usage?: A: While mobile accounts for the majority of visits, desktop maintains over 70% of time spent, dominating user engagement.
Q: How has AI integration impacted e-commerce?: A: Amazon shoppers using Rufus show roughly double the conversion rate compared to non-users, directly impacting purchasing behavior.