Senshukai’s mail-order brand Belle Maison launched “megueru” on May 14, 2026, as a new information-driven online shop focused on menopause care. Targeting women in their 40s and 50s, the shop is built around the concept of “understanding menopause correctly and finding care that suits you.” It combines expert-supervised content produced with the cooperation of the Women’s Health and Menopause Association with self-care products, aiming to serve as a menopause-focused platform that helps turn anxiety during a period of major change into reassurance. The launch comes as menopause care gains attention as a social issue in Japan. Menopause is generally described as a period of physical and mental change experienced around ages 45 to 54, but symptoms resembling menopause, such as fatigue and stiff shoulders, have also drawn attention among women from their late 30s due to fluctuations in female hormones. Menopause-related symptoms may also appear in men. In Japan today, the employment rate for women aged 45 to 54 is about 80%. As a result, more women face “double care,” balancing work and childcare, and even “triple care” when eldercare is added. These overlapping burdens can cause stress and fatigue and affect the health of people in the menopausal generation. Economic losses from menopause-related issues, including resignation due to poor health and reduced work performance, are estimated at about 1.9 trillion yen nationwide. A Belle Maison survey of the target generation found that around 81% of respondents were aware of menopause-related symptoms. At the same time, 26% said they did not know how to cope or had not taken measures, revealing that many people recognize their discomfort but are not addressing it appropriately. Key features of “megueru” include a menopause self-check, expert-supervised columns, and care and support by type of discomfort. Users can answer simple questions to check their current condition, read columns such as “Menopause Basics” and “Season