TV Anime "Attack on Titan" and "Salalist," Sweat-Control Innerwear with Over 9.85 Million Units Sold, Announce Tie-Up. This Summer, "Exterminate" Unpleasant Sweat Stains!
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Belle Maison, Senshukai's mail-order business, is launching a tie-up campaign between its sweat-control innerwear brand "Salalist," which has sold over 9.85 million units, and the popular TV anime "Attack on Titan." The campaign includes a diagnostic content on a special website, a prize campaign, and a pop-up shop, aiming to raise awareness and empathy for sweat-related concerns by likening sweat stains to "Titans."