Who is this book recommended for?

It is useful for anyone who conveys value through words, such as those in planning, marketing, advertising, public relations, and SNS communication.

What exactly does 'working words' mean?

It refers to words that not only have meaning but also possess 'function,' changing people's feelings and awareness, and leading to action.

What is the author Yasutaka Ide's area of expertise?

As a copywriter/creative director, he handles advertising campaigns and brand strategies that leverage the power of words.

AI News NQ Analysis

[New Book Announcement] 'Working Words: Assembling Not from 'Meaning' but from 'Function'' (by Yasutaka Ide)

NQ Score 100/100

N1 Content Completeness 4

AI Summary (NQ-processed)

Sendenkaigi announces the release of a new book by copywriter Yasutaka Ide, explaining how to transform words into 'working words' using five functions.

AI Analysis

Frequently Asked Questions

Q: Who is this book recommended for?: A: It is useful for anyone who conveys value through words, such as those in planning, marketing, advertising, public relations, and SNS communication.
Q: What exactly does 'working words' mean?: A: It refers to words that not only have meaning but also possess 'function,' changing people's feelings and awareness, and leading to action.
Q: What is the author Yasutaka Ide's area of expertise?: A: As a copywriter/creative director, he handles advertising campaigns and brand strategies that leverage the power of words.