Who is the book 'Words that Work: Building from 'Function' Rather than 'Meaning'' intended for?

This business book is useful for anyone who communicates value through words, such as planners, marketers, advertisers, public relations professionals, and social media managers.

What are the 'five functions of words' proposed in the book?

The five functions are: 'clarifying', 'symbolizing', 'moving hearts', 'changing perspectives', and 'prompting action'.

Who is the author, Yasutaka Ide?

Yasutaka Ide is a copywriter and creative director who has worked at Hakuhodo and Hakuhodo Kettle, and currently runs IDEPEN Inc.

AI News NQ Analysis

[New Book Announcement] 'Working Words Assembled from Function not Meaning' (By Yasutaka Ide)

NQ Score 74/100

N1 Content Completeness 9

AI Summary (NQ-processed)

Sendenkaigi will publish a new book by copywriter Yasutaka Ide on April 2, 2026. The book systemizes how words move people into '5 functions', offering practical methods for verbalization in business.

AI Analysis

Frequently Asked Questions

Q: Who is the book 'Words that Work: Building from 'Function' Rather than 'Meaning'' intended for?: A: This business book is useful for anyone who communicates value through words, such as planners, marketers, advertisers, public relations professionals, and social media managers.
Q: What are the 'five functions of words' proposed in the book?: A: The five functions are: 'clarifying', 'symbolizing', 'moving hearts', 'changing perspectives', and 'prompting action'.
Q: Who is the author, Yasutaka Ide?: A: Yasutaka Ide is a copywriter and creative director who has worked at Hakuhodo and Hakuhodo Kettle, and currently runs IDEPEN Inc.