New Book Announcement: 'THE CUSTOMER CENTRIC COMPANY: 10 Practices of Customer-Centric Management' to be Released on April 1st
NQ Score
100/100
AI Summary (NQ-processed)
Sendenkaigi releases a practical guide to customer-centric management, systematizing the expertise of consulting firm Customer Time, to drive management transformation based on customer experience.
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Frequently Asked Questions
- Q: What kind of book is 'THE CUSTOMER CENTRIC COMPANY'?
- A: It is a practical guide that systematizes the overall structure of customer-centric management and its '10 Practices,' outlining a concrete path for management transformation based on customer experience, also addressing DX challenges.
- Q: Who is the target audience for this book?
- A: The book targets a wide range of business professionals, including corporate executives, marketing managers, business development managers, and consultants aiming for customer-centric management transformation.
- Q: What specifically does 'Customer-Centric Management' refer to?
- A: It is a management style that integrally designs and operates a company's strategy, proposals, digital infrastructure, and organization towards realizing customer experience. Competitiveness is derived from customer understanding and adaptation, not just the volume of digital technology introduced.