Survey of 129 Child-Rearing Households in Their 30s Using Insurance Consultation Services: 70% Use Campaigns, But Top Reason for Choice is "Multi-Company Comparison," Only 13% for Gifts. Insurance Sales Representative Misconduct Boosts Choice of Neutral Consultation.
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Selectra Japan K.K. announced the results of a survey on the usage of insurance consultation services by 129 child-rearing households in their 30s. Although about 70% use campaigns, the primary reason for choosing a service was "multi-company comparison," with only 13% motivated by gifts. Anxiety over misconduct by insurance company sales representatives is also a significant factor driving the choice of neutral insurance consultation.