Sekido Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo, Representative Director: Masami Sekido, Securities Code: 9878) will begin sequentially selling the "Multiplication Series" from its in-house total care brand "Hada to Kokoro," which focuses on the "combination of ingredients," at Variety Stores nationwide. Furthermore, starting in early July 2026, store fixtures featuring exclusive visuals of Junki Kono from JO1, who serves as the brand ambassador, are scheduled to be rolled out. "When your skin condition improves, your mind lifts. When your mind lifts, your skin becomes even more beautiful." Hada to Kokoro proposes an experience that makes you want to use it again tomorrow, with the theme of a "virtuous cycle of beauty." The "Multiplication Series," which is now launching offline, is a series that achieves an approach tailored to skin concerns by combining two ingredients. Developed to be "skincare you can choose by purpose," it aims to meet the growing interest in "ingredient-based beauty" in recent years while also addressing the concern of "I don't know which one to choose." ■ Product Information ・Multiplication Serum (4 types total) ¥2,640 (tax included) each / 30ml ・Multiplication Gelato Pack (4 types total) ¥2,640 (tax included) each / 110ml ■ Stores Handling Products ・Hands ・PLAZA ・Ainz & Tulpe ・Other Variety Stores ・&choa! (And Choa) All Stores ※Excluding some stores ※Handling stores are subject to change. ※Photos are for illustrative purposes only. Future Developments Hada to Kokoro plans to sequentially roll out various promotional measures featuring brand ambassador Junki Kono. We will deliver the brand's worldview and product appeal to more customers through both online and offline channels. Details of each initiative will be announced sequentially on the official brand website and official social media. Profile of Junki Kono (JO1) Born January 20, 1998, from Nara Prefecture. Selected by viewer votes on the survival audition program "PRODUCE 101 JAPAN,