[Important] JO1's Junki Kono Appointed Ambassador for Total Care Brand 'hada to kokoro'
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AI Summary (NQ-processed)
Sekido Co., Ltd. has appointed Junki Kono from the global boy group JO1 as the brand ambassador for their total care brand 'hada to kokoro'. Various promotional activities will be rolled out sequentially starting April 2026.
AI Analysis
Frequently Asked Questions
- Q: Why was Junki Kono appointed as the brand ambassador for 'hada to kokoro'?
- A: It was because Kono is active as the main vocalist of JO1 and has garnered significant support, and his sincere approach to visuals and expressiveness was considered to resonate with the brand policy of 'hada to kokoro', which emphasizes functionality and user experience.
- Q: Please tell me about Junki Kono's profile.
- A: Born January 20, 1998, from Nara Prefecture. He is active as the main vocalist of the global boy group JO1 and debuted in 2020. Since his debut, all singles have topped major music charts. He is active both domestically and internationally and is scheduled to perform at Tokyo Dome and Kyocera Dome Osaka in April 2026.
- Q: Please tell me about the 'hada to kokoro' brand.
- A: 'hada to kokoro' is a total care brand born from the desire to deliver a 'virtuous cycle of beauty' that turns daily skincare time into a positive feeling. With a commitment to Made in Japan, we pursue three values: comfort, enjoyment, and high functionality that satisfy the heart with every touch on the skin.
- Q: Please tell me about future promotional activities.
- A: Starting April 2026, we will sequentially implement various promotional measures featuring Kono, beginning with in-store displays nationwide. Through initiatives combining online and offline approaches, we aim to expand opportunities for more customers to learn about the brand.
- Q: What are the main product lineups for 'hada to kokoro'?
- A: Products include the 'All-in-One Cream Lotion' (¥2,970 tax incl./90ml) and the 'Multiplication Series' (Multiplication Serum, Multiplication Gelato Pack, various types, ¥2,640 tax incl. each).