Seven-Eleven Japan Co., Ltd. (Head Office: Chiyoda-ku, Tokyo; President and Representative Director: Tomohiro Akutsu) will sequentially launch the new product "On-tama Bibimbap (Mochimugi)" from the "Tabisuru CAFÉ BOX" series, a new style of bento box, at Seven-Eleven stores nationwide starting July 7 (Tue). The "Tabisuru CAFÉ BOX" series, which is gaining attention for allowing customers to enjoy a small 'trip vibe' amidst their busy daily lives, will now feature "Bibimbap." This is a satisfying dish that offers an authentic taste using "Chuncheon Gochujang" from Korea, and a delightful chewy texture from "mochimugi" mixed with the rice, which is also good for health-conscious individuals. Furthermore, by adopting a box container similar to those used in food trucks and cafes, customers can enjoy the rich aroma and the visually appealing colorful arrangement of ingredients before eating, simply by opening the lid. Authentic Bibimbap with Rich Umami and Flavor Appears ■Tabisuru CAFÉ BOX On-tama Bibimbap (Mochimugi) Price: 648 yen (699.84 yen including tax) Launch Date: Sequentially from July 7 (Tue) Sales Area: Nationwide, excluding Hokkaido, parts of Hiroshima Prefecture, and parts of Shimane Prefecture and Yamaguchi Prefecture. Uses Korean Gochujang *Image is for illustrative purposes. The key to the flavor, gochujang, is made from gochujang produced in Chuncheon, famous as a gochujang producing region in Korea. It is characterized by its deep umami and rich flavor within its spiciness. Voluminous Ingredients and Mochimugi Blend Rice *Image is for illustrative purposes. The ingredients include colorful samgyeopsal, braised beef, namul, a soft-boiled egg, and bracken. This is a satisfying bento that combines mochimugi, rich in dietary fiber and offering a chewy texture, with rice. Lineup of 'Tabisuru CAFÉ BOX' Series (Example) ■Tabisuru CAFÉ BOX Tacorice Price: 698 yen (753.84 yen including tax) Now on sale Sales Area: Nationwide, excluding the Tokai region. Tacome