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Seven-Eleven Japan to Ease Freshness Reversal Policy for Soft Drink Deliveries to Address Driver Shortage and Reduce Food Loss

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To address the societal issues of transportation driver shortages and food loss, Seven-Eleven Japan, Inc. will pioneer an initiative in the retail industry to ease freshness reversal standards for soft drink deliveries, starting July 15. By accepting products with approximately one month of freshness reversal within the delivery deadline, the company aims to reduce the number of transport trucks by about 3,000 and cut down on surplus inventory. This action is a response to proposals from a study group of five major beverage companies and is expected to contribute to a sustainable society.

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