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Making 7-Eleven's 'Freshly Made' Items More Convenient and Accessible: '7NOW Mobile Order' for Fried Foods and '7-Cafe Bakery' Launches Nationwide on Wednesday, April 1st

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Frequently Asked Questions

Q: What is the new service being launched by Seven-Eleven Japan on April 1, 2026?
A: Seven-Eleven Japan is launching '7NOW Mobile Order,' a service that allows customers to order freshly made in-store items via smartphone for pickup at designated stores.
Q: What types of 'freshly made' items can customers order through '7NOW Mobile Order'?
A: Customers can order 'freshly made' items such as fried foods and '7-Cafe Bakery' products in the exact quantity they need.
Q: What is the new concept adopted by Seven-Eleven for its 'freshly made' products starting this spring?
A: The new concept for 'freshly made' products is 'Live-Meal,' aiming for customers to enjoy the taste of 'freshly fried, freshly baked, and freshly brewed' items anytime at nearby stores.
Q: What are the customer needs that the '7NOW Mobile Order' service aims to address?
A: The service addresses the growing demand to purchase fried foods outside, especially for dinner, and the difficulty in getting enough fried side dishes for the whole family.
Q: How does '7NOW Mobile Order' help address challenges faced by 7-Eleven stores?
A: The service helps stores by preparing items after an order is received, mitigating the difficulty of predicting sales and preparing enough fried food during unpredictable times.