SEGA XD Co., Ltd., a company engaged in gamification business, announced that it has participated as a planning and development partner for “Asahi GAMES,” a casual brain-training puzzle game platform launched by The Asahi Shimbun Company on Wednesday, May 13, 2026. Asahi GAMES special page: https://digital.asahi.com/pr/games/ “Asahi GAMES” is a game platform within the digital edition of The Asahi Shimbun that offers multiple casual brain-training games, including “Numbers Link,” which helps train calculation skills, and “Memory Shuffle,” which tests memory. The platform was developed to enrich spare moments between reading news articles and encourage habitual enjoyment among users of The Asahi Shimbun digital edition. In its design, the platform uses gamification, one of SEGA XD’s strengths, incorporating features such as missions that provide a sense of achievement and collections that let users feel their daily progress. These mechanisms are intended to make users want to visit every day. The platform also optimizes play time and frequency so that games blend naturally into the news-reading experience, achieving a balance that provides pleasant stimulation. Through these features, it offers new experiential value that adds color to users’ daily routines. Gamification refers to applying game mechanisms to non-game fields in order to increase user motivation and influence behavior. “Asahi GAMES” is a game platform featuring casual brain-training puzzles that anyone can basically play for free. On PCs and smartphones, users can easily enjoy games that require thinking and take about one minute per play. By becoming a member of The Asahi Shimbun digital edition, depending on whether they are paid members or Asahi ID members, users can access expanded features such as rankings, relaxed play limits, and exclusive games. Included games include “Numbers Link,” where players connect numbered pieces on the field to create the target number. It is simple, yet highly engagin