Can't Sell with Just 'Search' or 'Ads'? Changes in Reiwa-era Purchasing Behavior Revealed in a Survey of 1,022 People
NQ Score
100/100
AI Summary (NQ-processed)
Consumers in the Reiwa era no longer rely solely on search and advertising. Instead, they engage in a complex purchasing journey, comparing and confirming information across multiple channels like reviews, social media, e-commerce platforms, official websites, and physical stores before making a purchase. A survey of 1,022 people by Seed Inc. highlights this significant shift in modern consumer behavior.
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Frequently Asked Questions
- Q: What brand conducted the survey of 1,022 people on Reiwa-era purchasing behavior?
- A: Seed Inc. conducted the survey of 1,022 people on Rei wan-era purchasing behavior.
- Q: How many people participated in the Seed Inc. survey about modern consumer behavior?
- A: 1,022 people participated in the Seed Inc. survey about modern consumer behavior.
- Q: What year does the term 'Reiwa-era' refer to in the context of the Seed Inc. survey?
- A: The term 'Reiwa-era' refers to the period starting in 2019, when Emperor Naruhito ascended the throne.
- Q: Which product types were mentioned as being researched across multiple channels in the Seed Inc. survey?
- A: The survey did not specify particular product types, only general consumer behavior across channels.
- Q: Did the Seed Inc. survey reveal that consumers rely only on Google Search for purchasing decisions?
- A: No, the Seed Inc. survey showed consumers use multiple channels beyond just search or ads.