Can't Sell with Just 'Search' or 'Ads'? Changes in Reiwa-era Purchasing Behavior Revealed in a Survey of 1,022 People

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Consumers in the Reiwa era no longer rely solely on search and advertising. Instead, they engage in a complex purchasing journey, comparing and confirming information across multiple channels like reviews, social media, e-commerce platforms, official websites, and physical stores before making a purchase. A survey of 1,022 people by Seed Inc. highlights this significant shift in modern consumer behavior.