Sommelier AI 'KAORIUM for Sake & Wine' Expansion to 17 Natural Lawson Stores, Mainly in Tokyo, is Confirmed

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SCENTMATIC is expanding the deployment of its sommelier AI 'KAORIUM' to 17 Natural Lawson stores, mainly in Tokyo. The AI will recommend wines based on mood and preference and also suggest pairings with in-store food.

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SCENTMATIC is expanding the deployment of its sommelier AI 'KAORIUM' to 17 Natural Lawson stores, mainly in Tokyo. The AI will recommend wines based on mood and preference and also suggest pairings with in-store food.

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Source: https://prtimes.jp/main/html/rd/p/000000223.000051694.html | Date: Date unavailable

SCENTMATIC Inc. (CEO: Shunji Kurisu, Headquarters: Tokyo, hereinafter 'Scentmatic'), which proposes new customer experiences through the digitalization of olfaction, will expand the deployment of its sommelier AI 'KAORIUM for Sake & Wine,' which has been on trial at 6 Natural Lawson stores since November 2025, to an additional 17 Natural Lawson stores in and around Tokyo starting May 11, 2026. In this deployment, in the everyday shopping scene of a convenience store, the AI will not only recommend wine that matches the customer's mood and preferences but also propose combinations with food available in the store, providing an unprecedented liquor selection experience. *KAORIUM is a registered trademark of SCENTMATIC Inc. A New Sensation in Liquor Selection Provided by KAORIUM The sommelier AI 'KAORIUM for Sake & Wine' is an AI system that realizes a new dining experience by verbalizing the flavors of sake and wine and guiding users to their ideal drink. In addition to expressing the difficult-to-describe flavors of alcohol in easy-to-understand words, the AI analyzes the match between the store's available liquors and the user's desired mood, such as 'want to feel liberated' or 'want to get excited,' or preferred tastes like 'unique' or 'fruity,' to recommend a suitable drink. A trial of the sommelier AI 'KAORIUM for Sake & Wine' began in November 2025 at 6 Natural Lawson stores in Tokyo, and has since been gradually expanded to stores mainly in Tokyo, such as the Toyosu Market Front store and the Komazawa 5-chome store. Now, starting May 11, 2026, it will be introduced in 17 Natural Lawson stores in and around Tokyo. With this KAORIUM installation, KAORIUM will be able to propose wines sold at each implementing store according to the customer's mood and preferences. Customers can simply answer a few questions through the KAORIUM device installed in the store, and the AI will suggest a wine that suits their current mood and taste. Furthermore, as a new initiative, w

Sommelier AI 'KAORIUM for Sake & Wine' Expansion to 17 Natural Lawson Stores, Mainly in Tokyo, is Confirmed

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