SBC Medical Group Holdings (Location: California, USA, CEO: Yoshiyuki Aikawa, hereinafter "SBC"), which provides management support to medical institutions both domestically and internationally across a wide range of medical fields, will participate in the "64th Sendentsu Kyō Award" (Organizer: Sendentsu Kyō Inc.), Japan's largest public advertising award, as a challenge-issuing company. Centered on longevity (healthy long life), we will broadly solicit words and ideas from society that convey the appeal of our group's initiatives to support "living healthily and true to oneself." Applications will be accepted starting at 10:00 AM on Wednesday, July 1, 2026. ● The World is Shifting from "Living Long" to "Living Healthily" Currently, global healthcare and technology are undergoing a major paradigm shift from "Lifespan" (how long one lives) to "Healthspan" (how healthily one lives). World-renowned entrepreneurs and mega-capital investors are pouring vast sums into "aging biology," including cellular rejuvenation, with investments already exceeding $10 billion. In the United States, the federal government has also declared the overcoming of chronic diseases and preventive medicine as national challenges, and society as a whole is beginning to shift towards living long and healthy lives. "Longevity" is now a giant next-generation industry that integrates research, technology, and investment. On the other hand, Japan, one of the world's leading long-lived nations, is a country that has grappled with the issue of the "gap between average life expectancy and healthy life expectancy (approximately 10 years)" for the longest time. It is Japan, more than any other, that has continuously faced this question, which the world is now beginning to pursue, as a most urgent stakeholder. And no one is unaffected by the future that awaits everyone: "aging." ● Why SBC Arrived at Longevity The answer lies in our origins. Shonan Beauty Clinic started 26 years ago from a single small clin