Toward the Next 150 Years with Hokkaido: A Well-being Future Strategy for Hokkaido Realized Through Industry-Government-Academia Collaboration

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To commemorate its 150th anniversary, Sapporo Breweries is shifting from manufacturing to a "New Experience Creation" company, promoting a well-being future strategy in its birthplace, Hokkaido, through industry-government-academia collaboration. The strategy involves diverse initiatives, including a joint project with Hokkaido University, a special "Furusato Nozei" (hometown tax) plan with Sapporo City, and a partnership with JR Hokkaido, all aimed at fostering regional coexistence and creating new beer experiences.