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First-time use of 'Regenova' Malt, Grown via Regenerative Agriculture to Reduce Environmental Impact, in Beer

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Sapporo Beer has launched 'Travelogue', the first beer in Japan to use 'Regenova' malt grown through eco-friendly regenerative agriculture, available in limited quantities.

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Frequently Asked Questions

Q: What is 'Regenova'?
A: It is malt made from barley cultivated using regenerative agriculture, which reduces environmental impact and improves soil, manufactured by French company Soufflet Malt.
Q: Where can I try the new product 'Travelogue'?
A: It will be available in limited quantities at 'YEBISU BREWERY TOKYO' starting April 4.
Q: What are the benefits of making beer with regenerative agriculture?
A: It is expected to reduce greenhouse gas emissions by more than 6% compared to conventional barley cultivation through measures like reducing chemical fertilizers.