Mastering the Value of Yebisu: Launch of the 'Master of YEBISU' Certification System
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AI Summary (NQ-processed)
Sapporo Breweries is launching 'Master of YEBISU', a certification system for restaurant staff who provide exceptional Yebisu beer experiences. Starting nationwide in 2026, it aims to certify 20-30 experts to elevate brand value.
AI Analysis
Frequently Asked Questions
- Q: What is 'Master of YEBISU'?
- A: It is a certification program established by Sapporo Beer to recognize food and beverage staff who serve YEBISU Beer at the highest quality.
- Q: Can anyone become a Master of YEBISU?
- A: Only a select few (20-30 nationwide) who have worked at 'Premium YEBISU' establishments for over a year and passed rigorous written and practical (pouring technique) exams are certified.
- Q: What is different when you go to a place with a Master of YEBISU?
- A: You can enjoy beer of unparalleled quality that you cannot experience at home, the perfect pairing with food, and a premium experience that lets you explore the history and culture of YEBISU.