When will the new 'HANAE MORI' be available for sale?

Sales are scheduled to begin in the fall and winter seasons of 2027 at department stores and other locations.

Who will be responsible for the design?

Mr. Satoshi Otaki, who has extensive experience at a top Parisian maison, will serve as the creative director.

What is the brand concept?

The brand concept centers on 'Timeless Elegance,' presenting a high-quality collection that expresses a historic world view with a modern sensibility.

Sanyo Shokai to Launch New Women's Brand 'HANAE MORI' from Fall/Winter 2027

Key facts

Sanyo Shokai to Launch New Women's Brand 'HANAE MORI' from Fall/Winter 2027
Sanyo Shokai partners with MN Inter-Fashion to relaunch the 'HANAE MORI' women's collection in FW 2027. Directed by Satoshi Otsuki, it targets the affordable luxury market with timeless elegance.
Source: PR TIMES
Date: Tue Apr 14 2026 20:00:02 GMT+0900 (Japan Standard Time)

Direct answer

Sanyo Shokai partners with MN Inter-Fashion to relaunch the 'HANAE MORI' women's collection in FW 2027. Directed by Satoshi Otsuki, it targets the affordable luxury market with timeless elegance.

Citation: Sanyo Shokai to Launch New Women's Brand 'HANAE MORI' from Fall/Winter 2027 (Tue Apr 14 2026 20:00:02 GMT+0900 (Japan Standard Time)), PR TIMES
Source: PR TIMES
Date: Tue Apr 14 2026 20:00:02 GMT+0900 (Japan Standard Time)

AI Summary (NQ-processed)

Sanyo Shokai partners with MN Inter-Fashion to relaunch the 'HANAE MORI' women's collection in FW 2027. Directed by Satoshi Otsuki, it targets the affordable luxury market with timeless elegance.

AI Analysis

Frequently Asked Questions

Q: When will the new 'HANAE MORI' be available for sale?: A: Sales are scheduled to begin in the fall and winter seasons of 2027 at department stores and other locations.
Q: Who will be responsible for the design?: A: Mr. Satoshi Otaki, who has extensive experience at a top Parisian maison, will serve as the creative director.
Q: What is the brand concept?: A: The brand concept centers on 'Timeless Elegance,' presenting a high-quality collection that expresses a historic world view with a modern sensibility.