◆ Free Zoom Webinar Theme "Understanding Chinese Otaku Culture! Classification and Fan Psychology of the '2D and 2.5D' Demographics" Based on data from the "China Interest Survey on Japanese Oshi-katsu Content" conducted in 2025 and the "China BL Otaku Entertainment Interest Survey" conducted in 2026, this seminar will explain the classification of "2D, 2.5D, and 3D" within Chinese otaku culture, as well as the fan psychology, content preferences, and consumption trends for each. What you will gain from this seminar: * Understanding the classification of "2D," "2.5D," and "3D" in China. * Insight into the fan psychology and oshi-katsu trends for each segment of the Chinese otaku demographic. * Understanding the trends of popular Chinese content such as anime, games, voice actors, J-POP, and dramas. * Discovering the genres that serve as entry points for Chinese BL fans to engage with BL content. * Gauging the passion and purchasing behavior of Chinese fans through participation rates in creative activities and monthly spending. * Hints for developing effective promotional strategies for different demographics in the Chinese market. There are clear differences in how Chinese fans engage with their "oshi" (favorite characters/idols), such as those who deeply immerse themselves in 2D content like anime, manga, games, and novels, and those who broaden their interest in entertainment through live-action BL, actors, and idols. This seminar will specifically introduce the characteristics of Chinese otaku demographics as revealed by data, covering aspects like immersion in works, interaction on social media and in real life, merchandise collection, participation in creative activities, and points of contact with BL works. Hiroshi Ide, Director of Otakatsu Marketing Research Institute July 16, 2026 (Thu) 14:00 - 15:00 https://sandias.co.jp/institute/seminarDetail.html?no=260716 *Please note that the application deadline is 10:00 AM on the day of the seminar. Don't miss out.