When did the name change take place?

The press release date is not specified, but the announcement is immediate.

What is the target market for the new lab?

It expands beyond BL to diverse otaku activity fields such as manga, anime, voice actors, idols, and games.

Are overseas fan communities also part of the research?

Yes, the lab continuously researches and analyzes fan communities in English-speaking and Chinese-speaking regions.

AI News NQ Analysis

"Fujoshi Marketing Lab" Renamed to "Otakatsu Market Lab"

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AI Summary (NQ-processed)

Sandias Co., Ltd. (CEO Hiroshi Ide) has renamed its marketing support business from "Fujoshi Marketing Lab" to "Otakatsu Market Lab." While inheriting insights from BL fan analysis, the lab will expand its scope to cover diverse otaku activity fields such as manga, anime, and idols, as well as fan community research in English-speaking and Chinese-speaking regions.

AI Analysis

Frequently Asked Questions

Q: When did the name change take place?: A: The press release date is not specified, but the announcement is immediate.
Q: What is the target market for the new lab?: A: It expands beyond BL to diverse otaku activity fields such as manga, anime, voice actors, idols, and games.
Q: Are overseas fan communities also part of the research?: A: Yes, the lab continuously researches and analyzes fan communities in English-speaking and Chinese-speaking regions.