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Top-Performing Partner Representatives Maximize MDF and Build Relationships with Manufacturer Management: Sairu Survey of 400 Professionals

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Sairu Inc. conducted a survey on loyalty programs in partner businesses, finding that high-growth partners effectively utilize Marketing Development Funds (MDF) and actively engage with the management of their manufacturer counterparts.

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Frequently Asked Questions

Q: Is MDF management a common challenge in the Taiwanese IT channel market?
A: Yes, similar to Japan, Taiwanese distributors and system integrators rely on MDF, and streamlining the application process is a key factor in partner satisfaction.