TikTok Live Commerce "Tsubame Channel" Sells Out 3 Months' Worth of Manufacturer Inventory, Approximately 2,500 Units, in One Day. Wakayama Prefecture's "Phantom Fruit" Supplement "Jabara Supplement" Performs Strongly.
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S Holdings Co., Ltd.'s TikTok live commerce "Tsubame Channel" sold out approximately 2,500 units of Excellent Medical Co., Ltd.'s "Jabara Supplement," representing three months of manufacturer inventory, in one day during a broadcast on March 5, 2026. The success is attributed to the peak pollen season and growing interest in "Jabara."