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MUJI Launches "Ine no Tanada Hadeboshi Koshihikari" from Hiroshima Prefecture, Limited to 5 Stores

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MUJI is launching "Ine no Tanada Hadeboshi Koshihikari" from Hiroshima Prefecture at 5 stores. This initiative utilizes fallow fields affected by aging population and depopulation, aiming for paddy field preservation and regional revitalization in collaboration with local groups.

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Frequently Asked Questions

Q: What kind of place is "Ine no Tanada"?
A: It is a beautiful terraced rice field area in Akiota-cho, Hiroshima Prefecture, selected as one of the "100 Most Beautiful Rice Terraces of Japan," facing the challenge of increasing fallow fields due to depopulation and aging.
Q: What is the "Hadeboshi" drying method?
A: It is a traditional sun-drying method where rice stalks are bundled and naturally dried in the sun, enhancing the rice's sweetness and umami for a richer flavor.
Q: Where can this rice be purchased?
A: It will be sold exclusively at 5 MUJI stores: Hiroshima Alpark, Yume Terrace Gion, Aeon Mall Hiroshima Fuchu, Aeon Mall Kashihara, and Kyoto Yamashina.