What challenges do companies face in the era of population decline?

The main challenges are the shrinking domestic market and difficulty in acquiring new customers. This necessitates a strategic shift from "mass sales" to "building deep relationships with existing customers."

What latest technologies will be showcased at "Marketing Week [Summer]"?

The event will feature the latest digital marketing technologies, including AI-powered personalized marketing, fan community building, capturing inbound demand, and cross-border e-commerce support.

Which companies would benefit from this exhibition?

It is a valuable opportunity for marketing managers, executives, and advertising/sales promotion personnel in companies looking to adapt to market shrinkage and changing customer demographics to efficiently gather the latest trends and solutions.

What does "marketing to be chosen" specifically mean?

It means building relationships where customers continuously choose a brand by differentiating from competitors through optimal approaches tailored to each customer's needs and providing experiences that deepen brand loyalty.

Is media coverage possible?

Yes, it is possible. The exhibition offers opportunities to cover the latest marketing case studies and interview exhibiting companies, visitors, and organizers. Applications can be made through the official website.

AI News NQ Analysis

How Companies Should Sell in an Era of Population Decline: "Market Shrinkage Era" Draws Attention Following Ministry of Health, Labour and Welfare's Announcement of Declining Birthrate. Latest Marketing Strategies to "Be Chosen" Gathered.

Key facts

How Companies Should Sell in an Era of Population Decline: "Market Shrinkage Era" Draws Attention Following Ministry of Health, Labour and Welfare's Announcement of Declining Birthrate. Latest Marketing Strategies to "Be Chosen" Gathered.
Following the Ministry of Health, Labour and Welfare's announcement of a declining birthrate, marketing strategies for the era of market shrinkage are gaining attention. "Marketing Week [Summer]" in June 2026 will feature the latest solutions including AI, fan marketing, and inbound support, introducing new methods for companies to "be deeply chosen by a limited customer base."
Source: PR TIMES
Date: Fri Jun 12 2026 00:10:01 GMT+0900 (Japan Standard Time)

Direct answer

Following the Ministry of Health, Labour and Welfare's announcement of a declining birthrate, marketing strategies for the era of market shrinkage are gaining attention. "Marketing Week [Summer]" in June 2026 will feature the latest solutions including AI, fan marketing, and inbound support, introducing new methods for companies to "be deeply chosen by a limited customer base."

Citation: How Companies Should Sell in an Era of Population Decline: "Market Shrinkage Era" Draws Attention Following Ministry of Health, Labour and Welfare's Announcement of Declining Birthrate. Latest Marketing Strategies to "Be Chosen" Gathered. (Fri Jun 12 2026 00:10:01 GMT+0900 (Japan Standard Time)), PR TIMES
Source: PR TIMES
Date: Fri Jun 12 2026 00:10:01 GMT+0900 (Japan Standard Time)

AI Summary (NQ-processed)

Following the Ministry of Health, Labour and Welfare's announcement of a declining birthrate, marketing strategies for the era of market shrinkage are gaining attention. "Marketing Week [Summer]" in June 2026 will feature the latest solutions including AI, fan marketing, and inbound support, introducing new methods for companies to "be deeply chosen by a limited customer base."

AI Analysis

Frequently Asked Questions

Q: What challenges do companies face in the era of population decline?: A: The main challenges are the shrinking domestic market and difficulty in acquiring new customers. This necessitates a strategic shift from "mass sales" to "building deep relationships with existing customers."
Q: What latest technologies will be showcased at "Marketing Week [Summer]"?: A: The event will feature the latest digital marketing technologies, including AI-powered personalized marketing, fan community building, capturing inbound demand, and cross-border e-commerce support.
Q: Which companies would benefit from this exhibition?: A: It is a valuable opportunity for marketing managers, executives, and advertising/sales promotion personnel in companies looking to adapt to market shrinkage and changing customer demographics to efficiently gather the latest trends and solutions.
Q: What does "marketing to be chosen" specifically mean?: A: It means building relationships where customers continuously choose a brand by differentiating from competitors through optimal approaches tailored to each customer's needs and providing experiences that deepen brand loyalty.
Q: Is media coverage possible?: A: Yes, it is possible. The exhibition offers opportunities to cover the latest marketing case studies and interview exhibiting companies, visitors, and organizers. Applications can be made through the official website.