From "Communicating" Brands to "Experiencing" Them: The Forefront of Next-Generation Marketing That Moves Customer Hearts - "The 2nd Immersive Technology EXPO" to be Held from June 17, 2026
AI Summary (NQ-processed)
RX Japan Co., Ltd. will hold the "2nd Immersive Technology EXPO" from June 17 (Wed) to 19 (Fri), 2026, at Tokyo Big Sight. Amidst a flood of digital advertising and social media, companies are increasingly focusing on "user communication centered on experience." Immersive experiences that engage the senses and create physical memories are gaining attention as a means to deeply impress brand worlds and messages. This exhibition captures the full-scale adoption phase of immersive technologies as a "next-generation promotion method" for corporate marketing and branding.
AI Analysis
Frequently Asked Questions
Q: What is the main purpose of the "2nd Immersive Technology EXPO"?
A: To promote the use of immersive technologies as next-generation promotion methods in corporate marketing and branding, and to provide a venue for experiencing and consulting on the latest products and technologies.
Q: What kind of companies will exhibit at this expo?
A: Companies offering immersive technologies that stimulate the five senses, such as AI, 3D technology, VR/AR, audio, and scent experiences, will exhibit.
Q: What benefits can be expected from attending this expo?
A: Attendees can expect to grasp the latest technological trends, discover new business partners, and find hints for implementing solutions to enhance customer experience.
Q: How are immersive technologies practically utilized?
A: They are used in various ways to influence customer emotions and memories, such as product demonstrations, interactive experiences, spatial design, and scent-based memory recall.
Q: How can I attend the expo?
A: Visitor registration is required through the official website. Contact information for the press is also provided.