When and where will the VRChat Entertainment & IP Showcase take place?

It will take place from June 17 (Wednesday) to June 19 (Friday), 2026, at Tokyo Big Sight as part of the 19th Contents Tokyo.

What is the main purpose of this special event?

The main purpose is to present specific strategies for IP holders and entertainment companies to use VRChat to build participatory fan engagement, moving from traditional 'delivery' experiences to 'participatory fan touchpoints' that increase user engagement.

Which companies are expected to exhibit?

Companies such as Sanrio Co., Ltd., Daimaru Matsuzakaya Department Store Co., Ltd., ARROVA Co., Ltd., Digital Region Co., Ltd., and Butterfly Dream Lab Co., Ltd. are expected to participate.

What will be the content of the special lecture?

The lecture will focus on the theme 'Why Virtual Experiences Are Becoming a Business Now,' explaining how virtual experiences can lead to dissemination and business utilization through examples from Sanrio's virtual initiatives and 'Super Kaguya-sama!'.

What kind of consultations can visitors have at the booths?

Visitors can consult directly with specialized companies on topics such as world creation in VRChat, avatar and 3D content utilization, IP strategies, fan community formation, and virtual event planning.

AI News NQ Analysis

Experience the Forefront of VRChat Business Applications

NQ Score 87/100

N1 Content Completeness 9

AI Summary (NQ-processed)

The 'VRChat Entertainment & IP Showcase' will be held at '19th Content Tokyo' starting June 17, 2026. Companies like Sanrio will display IP utilization cases.

AI Analysis

Frequently Asked Questions

Q: When and where will the VRChat Entertainment & IP Showcase take place?: A: It will take place from June 17 (Wednesday) to June 19 (Friday), 2026, at Tokyo Big Sight as part of the 19th Contents Tokyo.
Q: What is the main purpose of this special event?: A: The main purpose is to present specific strategies for IP holders and entertainment companies to use VRChat to build participatory fan engagement, moving from traditional 'delivery' experiences to 'participatory fan touchpoints' that increase user engagement.
Q: Which companies are expected to exhibit?: A: Companies such as Sanrio Co., Ltd., Daimaru Matsuzakaya Department Store Co., Ltd., ARROVA Co., Ltd., Digital Region Co., Ltd., and Butterfly Dream Lab Co., Ltd. are expected to participate.
Q: What will be the content of the special lecture?: A: The lecture will focus on the theme 'Why Virtual Experiences Are Becoming a Business Now,' explaining how virtual experiences can lead to dissemination and business utilization through examples from Sanrio's virtual initiatives and 'Super Kaguya-sama!'.
Q: What kind of consultations can visitors have at the booths?: A: Visitors can consult directly with specialized companies on topics such as world creation in VRChat, avatar and 3D content utilization, IP strategies, fan community formation, and virtual event planning.