Royal Canin Launches 'Gather "Poop Face" Collection' Campaign to Promote Cat Health Knowledge

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Royal Canin Japon launched the 'Gather "Poop Face" Collection' campaign on April 13, 2026, to raise awareness about the importance of understanding cat health through their stool condition. The campaign highlights that pet owners often overlook hard stools, which can lead to discomfort, constipation, and appetite loss if cats don't consume enough water (approx. 50ml per 1kg body weight daily). Stool is considered a health barometer for cats. The campaign invites submissions of 'poop face' photos, with prizes like wooden carvings and illustrations for top voters. The campaign website also offers a 'Cat Stool Diagnosis' tool and introduces Royal Canin's therapeutic diets to support proper feline nutrition. The submission period is from April 13 to June 1, 2026, and the voting period is until June 2, 2026.