SSTR2026 (Sunrise Sunset Touring Rally) will sell official goods, including a limited collaboration T-shirt with the global outdoor brand mont-bell, at the finish line venue in Hakui, Ishikawa from May 23. The T-shirt uses Wickron material for high absorbency and quick drying. Other official merchandise includes T-shirts, towels, and caps. The rally, started by Fukashi Kazama, challenges riders to travel from the east coast at sunrise to the west coast by sunset.