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Hair styled in the morning becomes wavy again during the day: Focus on CMC damage inside hair caused by sunlight, potassium hyaluronate confirmed to suppress 'wave return'

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Rohto Pharmaceutical has identified that sunlight-induced CMC damage inside hair is a cause of 'wave return' and confirmed that potassium hyaluronate suppresses it.

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Frequently Asked Questions

Q: What causes 'wave return'?
A: Sunlight damages the CMC inside the hair, disrupting moisture balance under high humidity, causing wave return.
Q: How does potassium hyaluronate work?
A: It prevents sunlight-induced CMC damage and maintains normal moisture regulation inside the hair, suppressing wave return.
Q: Will this research lead to products?
A: Yes, the company aims to apply it to hair care products and is advancing R&D.