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Where Is the 'Liking' for Skincare Determined? - Follow-up Report: Decoding from the Relationship Between Texture Changes of Hada Labo Gokujyun and Physiological Indicators

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Rohto Pharmaceutical announced research using Kansei engineering to analyze physiological indicators during the application of Hada Labo Gokujyun. The study revealed that a user's preference is determined by subconscious reactions to texture changes during the middle stage of application.

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Frequently Asked Questions

Q: What product was analyzed in the research conducted by Rohto Pharmaceutical?
A: The research focused on Gokujyun Hyaluronic Acid Liquid, specifically the Hada Labo Moist Skin Conditioner d.
Q: What did the group who felt favorable about the comfort describe the product's texture as?
A: The group who felt favorable described the comfort of the product as moist and plump.
Q: What did the group who did not feel favorable about the comfort describe the texture as?
A: The group that did not feel favorably about the product described its comfort as slimy.
Q: Where and when were the results of this Rohto Pharmaceutical research presented?
A: The research results were presented at the 21st Spring Conference of the Japan Society of Kansei Engineering from March 16 to 18, 2026.
Q: At what stage of skincare application do group differences in physiological indicators appear?
A: Group differences in physiological indicators appeared during the middle stage when comfort changes are felt.