Where Is the 'Liking' for Skincare Determined? - Follow-up Report: Decoding from the Relationship Between Texture Changes of Hada Labo Gokujyun and Physiological Indicators
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80/100
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8
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Rohto Pharmaceutical announced research using Kansei engineering to analyze physiological indicators during the application of Hada Labo Gokujyun. The study revealed that a user's preference is determined by subconscious reactions to texture changes during the middle stage of application.